Time Is On My Side - Yes, It Isn't

As a small business owner, I've learned the importance of grabbing your audience's attention as quickly as possible. Attention spans are short these days, especially when it comes to digital content. According to recent market research: And the most shocking statistic of all: The average person's attention span in 2012 was only 8 seconds. So as a business professional, what can you do to keep your audience's and employees' attention for longer than eight seconds? One of the most effective ways is to compile information in an easy to understand, entertaining way. A new slideshow platform, PechaKucha, solves this conundrum. According to an article in Inc. magazine, "The rules are beyond simpl

Stuck in the Middle With You: Baby Boomers vs. Gen-X vs. Gen-Y

The Great Recession of 2008 continues to play a large role in today's job culture. Baby Boomers, Gen X-ers, and Gen Y-ers alike are all feeling the effects. Many Baby Boomers have postponed their retirement plans, holding onto their senior positions, and making it harder for Gen X-ers and Gen Y-ers to move into the workforce, let alone move up the company ladder. Generational Work Styles Many studies and much research has been done regarding each generation's work-style and their positives and negatives. Baby Boomers may be most likely to hold senior positions due to age. Positives? Most likely to be loyal. Negatives? May lack adaptability. Gen X-ers may be the best team players but rank low


Working with Benay for many years has allowed my company to keep its overhead lean and flexible, and has allowed Steerforth’s staff to focus on the words of our authors while Benay tends to the numbers. The people at Benay are consistently courteous, responsive, professional and thoroughly pleasant to work with.

— Chip Fleischer

Steerforth Press