Working with Benay for many years has allowed my company to keep its overhead lean and flexible, and has allowed Steerforth’s staff to focus on the words of our authors while Benay tends to the numbers. The people at Benay are consistently courteous, responsive, professional and thoroughly pleasant to work with.

— Chip Fleischer

Steerforth Press

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Moving from excellent to exceptional: Setting the bar higher for customer service

Growing your business involves both attracting new customers as well as retaining existing customers. Building a loyal customer base that returns again and again to your business is possible when you make your business stand out for its products or services as well as for the customer service that you provide. Understanding exactly what exceptional customer service should look like can help you to implement a strategy to adopt excellent practices when dealing with customers. What is customer service? When a person comes into your business or your store, he or she has certain expectations of the experience they will have. Understanding what your customers expect and then exceeding those expec